Value Position

• Accessible wealth management solutions: DHAN provides accessible and modern wealth management solutions that bridge the gap between knowledge research and business. This allows retail customers to have access to investment opportunities and strategies that were traditionally limited to institutional investors or high-net-worth individuals.

• Diversification and risk management: DHAN offers a range of product types and operational verticals, such as gold, aviation, whiskey, rice, and more. This enables retail customers to diversify their investment portfolios across different sectors and assets, reducing the overall risk associated with their investments.

• Fractional ownership and tokenization: DHAN's products, such as GOLD-SWIM and Whiskey-SWIM, offer fractional ownership and tokenization. This means that retail customers can invest in smaller fractions of assets, such as gold or whiskey casks, providing them with increased liquidity and the ability to participate in markets that were previously inaccessible or required significant capital.

• Potential for returns and appreciation: DHAN's products are designed to generate returns and appreciation potential for retail customers. For example, the retail cycling feature in GOLD-SWIM and RICE-SWIM allows investors to participate in profit sharing from multiple rotational monthly cycles, maximizing their income potential. Similarly, investments in sectors like aviation and eVTOL offer the potential for growth and capital appreciation.

• Social and environmental impact: DHAN emphasizes sustainability and social responsibility in its investment approach. By supporting projects and ventures that address environmental challenges, promote social justice, and build wealth management, retail customers can align their investments with their values and contribute to positive change.

• Expertise and research-backed decisions: DHAN conducts rigorous research and analysis to identify investment opportunities that align with its mission and values. By investing with DHAN, retail customers can leverage the expertise and insights of the company's team, making more informed investment decisions.

Note: Overall, the value proposition for retail customers is centered around accessible wealth management solutions, diversification, fractional ownership, potential for returns, social and environmental impact, and the expertise provided by DHAN. These factors aim to provide retail and investing customers with opportunities to grow their wealth, align their investments with their values, and have access to investment strategies and sectors that were traditionally more limited in availability.