Target Markets

Individual Retail Investors: DHAN aims to cater to individual retail investors who are looking for accessible wealth management solutions and alternative investment opportunities. These investors may have varying levels of investment experience and financial resources. DHAN's products provide them with the opportunity to diversify their portfolios, participate in markets typically limited to institutional investors, and potentially generate returns.

Ethical and Sustainable Investors: DHAN's emphasis on sustainability and social responsibility makes it appealing to investors who prioritize ethical and sustainable investment options. These individuals are conscious of the environmental and social impact of their investments and seek opportunities that align with their values. DHAN's focus on projects that address environmental challenges and promote social justice resonates with this target market.

Tech-Savvy Investors: DHAN's integration of blockchain technology and fractional ownership/tokenization appeals to tech-savvy investors who are familiar with and interested in leveraging technological advancements in their investment strategies. These investors are likely to be comfortable with digital platforms, blockchain-based transactions, and the concept of fractional ownership.

Investors Seeking Diversification: DHAN's range of operational verticals and product types offers diversification opportunities to investors who seek to spread their investment risk across different sectors and asset classes. Retail customers who want to reduce concentration risk in their portfolios and explore alternative investments may find DHAN's offerings appealing.

Investors Seeking Growth and Appreciation: DHAN's focus on sectors such as aviation, eVTOL, and emerging industries presents opportunities for investors who are interested in growth-oriented investments. These investors are willing to take on a certain level of risk in exchange for the potential for higher returns and capital appreciation.